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SWTOR Hitting pubescent Boys where it hurts.

With its release TV-spot, SWTOR has taken a new marketing stance. That is, to reel in pubescent boys from all across the globe with their one true weakness. Forget bullets, it is of course nothing other than Women.

After a gloriously impartial campaign until now it was perhaps only a matter of time before we saw all interested parties put their morals aside and go for glory, that being to squeeze out whatever cash possible from what has traditionally been one of the simplest audiences to please, the teenager.

The New TV spot, only 30 seconds long, spends at least 10 of these focused on alluring females. First the Bounty Hunter (with a very feminine whisper of Vengance) and then the Jedi Consular. Both are clearly far from combat ready or capable, perhaps they were just lost in the woods of Alderaan when fighting between Sith and Jedi forces broke out. Or perhaps there is a future class planned, something of a battle-beautician, ready at hand to apply makeup whenever the darlings need it.

Either way, with the sights set on this big money making subscriber base, more mature players can kiss their chances of peace good bye when the new army of 14 year olds storms the game over the next few weeks. Perhaps this is not such a bad thing, because we do know Simple things please Simple minds, so we might just find that this creates a very steady subscriber base, which will stick with Bioware through Thick and Thin!

Be the first to comment - What do you think?  Posted by neft - January 15, 2012 at 21:22

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